SALES & MARKETING SUPPORT AT TOM

While you’re responsible for your own strategic marketing campaign, Team TOM is here to offer guidance and support.

Before getting in touch, please take a moment to read through this page carefully. If you still have a question, you can email us (working hours are in brackets).

Mark (Marketing) - mark@theoldmarket.com (Mon-Fri, 10am-6pm)
Teddy (Marketing) - teddy@theoldmarket.com (Mon-Fri, 10am-6pm)
Laura (Box Office) - boxoffice@theoldmarket.com (Mon-Fri, 10am-4pm)

As a tiny team responsible for a large number of events and campaigns, it might take us a while to respond, so thank you in advance for your patience!

HOW TOM WILL SUPPORT YOU - BOX OFFICE

TICKETING SETUP

  • Event ticketing setup, including support with third-party ticketing

  • Setup of pre-planned promo codes and offers (please note we do not run flash sales - all promo codes must be agreed in advance and set-up prior to general booking opening)

SALES REPORTS

GUEST LIST / COMP TICKETS

  • Please agree guest list numbers prior to on sale

  • For us to process, please include full name and email address (where possible), and email guest list to boxoffice@theoldmarket.com 48 hours prior to event

  • Guest holds must come out of saleable capacity

Venue HOLDS

  • TOM will hold a maximum of eight tickets off sale for all events, to be released for general sale at the discretion of the Duty Manager on the night of the event

ACCESS TICKETS

We provide complimentary Companion tickets across all our events for customers who would otherwise be unable to attend the venue.

Access, Wheelchair and Companion tickets can be purchased by customers over the phone or in person, or online if they have an Access Register membership.

For seated events, we can accommodate up to two wheelchairs. We will endeavour to release these tickets closer to the time of your event, or in the event of availability becoming limited.

For standing room only events, we can accommodate up to three wheelchairs and up to three side seats for those with additional access needs. We will endeavour to release these tickets closer to the time of your event, or in the event of availability becoming limited.

If you have any concerns regarding this or if you think your event may require more tickets for guests with additional requirements, please email boxoffice@theoldmarket.com to discuss further.

WEBSITE

To get your event on sale as soon as possible on our website, please send the following...

Event Description: One longer description (no more than 200 words) and one shorter description (20 or so words). We may slightly amend or trim copy to meet space restrictions and to fit with our brand tone of voice. If we do, we will aim to run this by you first, but if there’s a short turnaround time, this might not be possible.

Images (THESE HAVE RECENTLY CHANGED): One high-res 300dpi image, suitable for use in landscape, portrait and square images, with no text on it. If you have a title treatment, please send this separately as a PNG or Vector file. If you have a brand font, please let us know what this is.

If you would like to create bespoke images, the sizes we require are below (all dimensions are in pixels):

Landscape (Website Feature Listing): 1920 wide x 1080 high

Portrait (Instagram): 1080 wide x 1350 high

Portrait (Meta Stories + Website Ticketing Listing): 1080 wide x 1920 high

Square (All Other Socials + Ad Hoc use): 1080 pixels square

For all images, please include the name and date of the event only. The date should be written in the following format: D DD MONTH (for example: Fri 21 February). Please allow a 50 pixel bleed on each side. All artwork will be used subject to TOM’s in-house guidelines and approval.

Additional Assets: If you have any of these, we would love to include them on your web entry as well...

• Studio, rehearsal and productions photos (please let us know who to credit for photos)

• Quotes and star ratings from reviews (two or three are ideal)

• Video content including trailers, interviews and BTS content

• Cast and production credits

Please note: we require two working days to setup new events (to include website and box office checks).

EMAILS

As part of your campaign, we will send emails to our full database over the course of the season. Where possible your event listing will be included in the following emails as a listing...

On Sale: Usually sent the Wednesday before or after going on sale (depending on embargoes).

Festival Announcement: If your event is part of one of our festivals (Reigning Women, In The Box), we will include it as part of the festival campaign.

This Month: Usually sent towards the end of the month before your event.

If there are any other opportunities that present themselves, we will include your event where possible. If there is a crossover audience already on our database, or you are returning to us with a new show, we will do our best to contact previous bookers with a bespoke email.

Truth be told, we think the above is pretty comprehensive. However, additional emails can be actioned upon request - please contact Mark to discuss options and costs.

SOCIAL MEDIA

We’re on Facebook, Instagram, Threads and LinkedIn - @TOMvenue on all channels. Give us a like/follow and let us know your handles so that we can follow back.

Each of our channels caters for a different need...

- Facebook is our sales channel. On it, we’ll post new on sale announcements and regular What’s On posts, along with news and development stories.

- Instagram is our venue/brand channel. Our wall posts are reserved for showcasing TOM, what it’s like at the venue, and telling the stories of the people here. We post event listings via stories or sponsored posts only.

- Threads is our newest channel. Truth be told, we’re still trying to figure it out... news and review links seem to work best on here.

- LinkedIn is our ‘business’ channel. It’s all about news related to the charity, developments and jobs.

For your event, we aim to put out a new on sale post via Facebook, Threads and Meta Stories, and include you in any ‘What’s Coming Up at TOM’ posts and stories. If you have any new assets for the show you’d like us to share, send them over! Please note that if it’s just a random video saying, ‘Hi - buy tickets for my show’, we probably won’t post it - these kinds of posts just don’t work for us.

If you want to explore Meta advertising opportunities, we’d be happy to advise and assist, please contact Mark to discuss further. Please note that we are no longer on X/Twitter.

PRESS

As part of your campaign, we will include your event in our monthly press email circular, and we have a small list of external listing sites that we will ask your event to be included on, including Visit Brighton and Whats On In Brighton.

It is worth noting that most of the local print media outlets in Brighton and Hove that we work with print monthly and work 2-3 months in advance of print.

We do not write press releases for individual events as standard, but we can share any press releases you have - please send all PRs to Mark for circulation.

Please let us know if you’d like us to actively search for interviews for you.

We’ll contact you if we receive any requests for press / review tickets for your event - if you’re happy for us to process these as and when they come through, please let Mark know.

If you’re spreading the word about us via your press contacts, we just ask that we are listed as ‘The Old Market’ or ‘TOM - The Old Market’.

Please do not name us as ‘The Old Market Theatre’ in any listings or materials.

PRINT

We have limited room to display A3 posters in the toilets of the venue – priority for these spaces will be given to our curated programme, but if you have between 5 to 10 A3 posters that we can use, please post them to us, the delivery address is:

FAO Mark Gordon, The Old Market, Upper Market Street, Hove, BN3 1AS (Additional delivery instructions: If Box Office is closed, please deliver to the Stage Door on the south side of the building.)

Please note that we do not accept individual event flyers. If time is permitting, we will include your event on a Seasonal Listing A5 flyer, which we’ll hand out after events taking place at TOM.

DIGITAL SCREENS

We have three screens located in the venue, and these will have your show listed on them as standard (please note that if your event is on sale for less than four weeks, we unfortunately can’t guarantee screen adverts, but we will do our best to ensure you get the best coverage).

OTHER SIGNAGE

We have a limited number of A4 clip frames in the venue foyer and bar for show day information - if you have info you’d like displayed in these on the day (like set times or merch price lists), please speak to the Duty Manager on the day. All other Front of House display changes, such as pull-ups and board displays, must be OK’d by Mark at least two working days before your event.

If any of TOM’s FOH displays have been altered without warning or if anything is put on our walls using blu-tack or any other material that may damage our display spaces, a fee of £500 will be deducted from the final settlement. This may seem extreme, but we’re working hard to ensure that our venue stays as clean as possible.

EXTERNAL

External print and advertising is subject to availability and will be recharged at settlement. All prices listed below are exclusive of VAT . For any further queries or to book any of this activity, please email Mark.

Print adverts in local publications: TOM obtains preferential rates in publications such as Discover Brighton and Ingenue Magazine. Prices currently start at circa. £250 depending on the publication and month of print.

External print: We can (subject to availability and demand) acquire preferential rates on the distribution of B2 posters (min. 25) and A3 posters (min. 100), please email us for the best prices. We are also happy to investigate the cost of large format advertising, from 4-sheets to billboards. Prices vary depending on the season, please contact us to discuss your requirements. Please give us as much notice as possible, as these options take time to arrange.