SALES & MARKETING SUPPORT AT TOM

Marketing Support

WEBSITE

When your event goes on sale, it will appear on our website, and the Visit Brighton website (via auto import).

To get your event on sale, please send us…

• One high-res image suitable for landscape and portrait use

• Up to 200 words of copy

If you have them, please also send:

• Title treatments (PNG/PSD files only)

• Production photos (inc. photography credits if needed)

• Trailer

• Cast and production crew credits

• Review quotes with star ratings

Please send all content to marketing@theoldmarket.com

All content is subject to TOM’s in-house brand quality checks and guidelines.

We require two working days to setup new events - we’ll try to run proofs by you before general booking opens but this may not always be possible.

EMAILS

We will send a min. of two emails to our full database including your event listing.

Our regular event emails are:

• News + New On Sale: Usually sent the Wednesday before or after going on sale (depending on embargoes)

• Monthly: Usually sent towards the end of the month

If there are any other opportunities that present themselves, we will include your event where possible, but we can’t promise anything.

Additional solus eshots are available, see further below for more info.

SOCIAL MEDIA

We’re @TOMvenue on Instagram, Facebook and Threads.

Please do tag us and collab with us in relevant social media posts that promote your event here.

We can’t accept all requests, but we’ll review each post to check where it’s best placed (main feed, re-post, stories).

We can’t offer solus organic announcements and posts, but we will do our best to share your content.

Meta ad support is available, see further below for more info.

PRESS + LISTINGS

As part of your campaign, we will include your event in our monthly press email circular.

It is worth noting that most of the local print media outlets in Brighton and Hove that we work with print monthly and work 2-3 months in advance of print.

We’ll contact you if we receive any requests for press / review tickets for your event - if you’re happy for us to process these as and when they come through, please let us know.

If you’re spreading the word about us via your press contacts, we just ask that we are listed as ‘The Old Market’ or ‘TOM - The Old Market’. Please do not name us as ‘The Old Market Theatre’ in any listings or materials.

There are a number of free sites and publications where you can list your event. Click here to download our Listings… list.

Local press love to hear from artists! Click here to download our Press and Media contacts list.

PRINT + Displays

We have limited room to display A3 posters in the toilets of the venue – priority for these spaces will be given to our curated programme, but if you have between 5 to 10 A3 posters that we can use, please post them to us, the delivery address is:

FAO Marketing
The Old Market
Upper Market Street
Hove, BN3 1AS
(Additional delivery instructions: Opening hours are 10am-3pm Mon-Fri. If Box Office is closed, please deliver to the Stage Door on the south side of the building.)

If time is permitting, we will include your event on a Seasonal Listing A0 poster at the front and back of the venue, and also on an A5 flyer, which we’ll hand out after events taking place at TOM.

Please note that we do not accept individual event flyers or excess print of any kind. If we receive any excess print, a fine of £20+VAT will be added to your settlement.

We also have two screens in the venue foyer, which your event will appear on

DIGITAL SCREENS

We have three screens located in the venue, and these will have your show listed on them as standard (please note that if your event is on sale for less than four weeks, we unfortunately can’t guarantee screen adverts, but we will do our best to ensure you get the best coverage).

OTHER SIGNAGE

We have a limited number of A4 clip frames in the venue foyer and bar for show day information - if you have info you’d like displayed in these on the day (like set times or merch price lists), please speak to the Duty Manager on the day. All other Front of House display changes, such as pull-ups and board displays, must be OK’d by the TOM Marketing team at least two working days before your event.

If any of TOM’s FOH displays have been altered without warning or if anything is put on our walls using blu-tack or any other material that may damage our display spaces, a fee of £100+VAT will be added to your settlement.